Entering their 21st year as a festival in the Twin Cities area in 2019, Twin Cities Jazz Fest was looking to update their brand to propel them into their next 20 years and beyond. Pulling inspiration from iconic jazz artists like Louis Armstrong, Count Basie and Langston Hughes, a new brand complete with new logos, color palettes, design elements, signage, banners, merchandise, print collateral and a refreshed website were all created.
Lead designer | Creative and art direction | Production | Photography [Created at SPOT 2019]
Additional Preliminary Brand Concepts
Additional design & production – Breanna Vick
Production – Lisa Scales
Videography/Animation & additional photography – Helen Teague