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twin cities jazz fest rebrand

role: art director, designer,



agency: SPOT

cd: patty voje

production: lisa scales

photography: helen teague

Entering their 21st year as a festival in the Twin Cities area in 2019, Twin Cities Jazz Fest was looking to update their brand to propel them into their next 20 years and beyond. Pulling inspiration from iconic jazz artists like Louis Armstrong, Count Basie and Langston Hughes, a new brand complete with a refreshed logo, color palette, graphic elements, signage, banners, merchandise and print collateral were all created.

Jazz Fest - strip 1.jpg



TCJF Merch-2.jpg