Twin Cities Jazz Fest Rebrand

Entering their 21st year as a festival in the Twin Cities area in 2019, Twin Cities Jazz Fest was looking to update their brand to propel them into their next 20 years and beyond. Pulling inspiration from iconic jazz artists like Louis Armstrong, Count Basie and Langston Hughes, a new brand  complete with new logos, color palettes, design elements, signage, banners, merchandise, print collateral and a refreshed website were all created. 

Lead designer | Creative and art direction | Production | Photography [Created at SPOT 2019]

Additional Preliminary Brand Concepts


Additional design & production – Breanna Vick

Production – Lisa Scales

Videography/Animation & additional photography – Helen Teague

©2020 Leah Palmquist. All rights reserved.