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st. francis regional medical center rebrand

role: lead designer, art direction, production



agency: SPOT

CD: patty voje

design: breanna vick

With an influx of young families to the Shakopee area, St. Francis Regional Medical Center needed a more youthful, modern look to appeal to this growing demographic. So as to not lose all brand equity they currently had in the marketplace, a refreshed visual system was built around the existing logo. With new typefaces, color palette and playful graphic elements, a bright, bold and engaging identity system was developed.

SF Guidelines-1.jpg
SF CK Rehab Brochure-2.jpg
SF Billboard.jpg
SF PLastics-mockup-2.jpg
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