With an influx of young families to the Shakopee area, St. Francis Regional Medical Center needed a younger, more modern look to appeal to this growing demographic. So as to not lose all brand equity they currently had in the marketplace, a fresher visual system was built around the existing logo. With new fonts, color palette and playful graphic elements, a bright, bold and engaging identity system was developed.
Lead designer | Art direction | Production [Created at SPOT 2018.]
St. Francis Regional Medical Center