st. francis regional medical center rebrand
role: lead designer, art direction, production
CD: patty voje
With an influx of young families to the Shakopee area, St. Francis Regional Medical Center needed a more youthful, modern look to appeal to this growing demographic. So as to not lose all brand equity they currently had in the marketplace, a refreshed visual system was built around the existing logo. With new typefaces, color palette and playful graphic elements, a bright, bold and engaging identity system was developed.