With an influx of young families to the Shakopee area, St. Francis Regional Medical Center needed a younger, more modern look to appeal to this growing demographic. So as to not lose all brand equity they currently had in the marketplace, a fresher visual system was built around the existing logo. With new fonts, color palette and playful graphic elements, a bright, bold and engaging identity system was developed.

Lead designer | Art direction | Production [Created at SPOT 2018.]

St. Francis Regional Medical Center


Creative Direction – Patty Voje

Additional design & production – Breanna Vick

©2020 Leah Palmquist. All rights reserved.