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Red Heart Soirée Rebrand

After a 2 year hiatus, the University of Minnesota Foundation's signature fundraising event benefiting the Cardiovascular Division at the University was looking for a brand refresh. A night of community and connection, the new look features several subtle nods to this concept. Individual lines come together to connect, much in the same way our individual stories can help us connect to each other unlike anything else. The evening concluded by celebrating stories that have new chapters thanks to the work of the University of Minnesota Cardiovascular Division.

Lead designer | Art direction | Production [Created at SPOT 2018]

Photography by angelicjewel photography

UM 18025 Red Heart Soiree Web Banner-Log

Additional Preliminary Brand Concepts


Creative Direction – Patty Voje, Jonathan Alstad

Additional design & production  – Breanna Vick

Photography – angelicjewel photography

©2020 Leah Palmquist. All rights reserved.

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