West Metro Softball
First started by a group of friends as Golden Valley Women's Softball, GVWS began in 2015 as a casual organization offering 18+ women in the greater Twin Cities area an all-women’s slowpitch league. At the time, few women’s slowpitch leagues existed and neighboring city leagues had all disbanded due to lack of participation. Over the years, GVWS continued to grow and evolve and in its fifth year was made up of 9 teams or roughly 120 players during its 2019 summer season. Moving into 2020 and looking toward the future, the league was looking for a fresh look and website to go with their new name: West Metro Softball. This new name would allow for expansion into other communities and offerings as the league continues to grow.
Logo, Brand Identity & Website Design
Preliminary Logo Concepts
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