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union depot hub for the holidays
role: creative director, designer, illustrator
copy: ella dostal
animation: helen teague
Hub for the Holidays is an annual series of holiday events put on by Union Depot in St. Paul, MN. In order to reach a broader (yet still targeted) audience for the 2019 season, SPOT created a unique Instant Experience to run on Facebook and Instagram taking the user on a snowy-themed holiday adventure via animated train. Embedded CTA's allowed users to "hop off" at the stop/event of their choosing at which point they would be directed to a Facebook event, allowing them to RSVP and receive a reminder day of.
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