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When 3M™ Littmann® Stethoscopes launched 9 new stethoscopes with new color and finish combinations in September 2019, SPOT created a digital campaign to introduce the new styles. Divided into three collections based on the new finishes–Mirror, High-Polish Rainbow and High-Polish Smoke–the campaign included video, a Facebook Instant Experience and teaser video, static and GIF retargeting banner ads, sponsored Instagram stories, organic Instagram posts, landing page banner designs and static authorized seller banner ads.
Lead designer | Creative and art direction | Photo/video direction and styling | Campaign strategy [Created at SPOT 2019]
3M™ Littmann® Stethoscopes
New Styles Campaign
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