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Allina Health Hometown Care Campaign

With three new clinics opening in Isanti, Hastings and River Falls, Allina Health was looking for a way to make a splash and attract new patients. The Hometown Care campaign was designed to reach target audiences where they live, commute, work and play through a mix of online, print and event-based marketing and advertising. The campaign drove 700 new patients to the clinics and won the Minnesota Health Strategy & Communications Network (MHSCN) award for best Advertising Campaign 2018.

Lead designer | Art Direction | Production [Created at SPOT 2017]

Credits

Creative Direction – Patty Voje

Additional design & production – Harry Washuta

©2020 Leah Palmquist. All rights reserved.