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3M Window Film
Working with 3M Window Film posed a unique challenge and required a hybrid of both B2B and B2C marketing. Spanning a variety of markets (automotive, residential, and commercial), 3M Window Film needed to appeal to consumers, yet the product itself is sold through a network of dealers and distributors rather than direct sales. A content creation and management strategy provided relevant, evergreen, snackable content to both key consumer markets and sales channels to repurpose and use with their audiences across Facebook, Twitter, Instagram and LinkedIn.
Lead designer | Art Direction | Production | Community Management [Created at SPOT 2017-2018]
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