role: creative director, designer
copy: erik olson
videography: michael mazzitelli
digital strategy: josh braaten
The Sterilization business at 3M was looking for a way to appeal to their audience in a unique way that provided value without feeling too promotional. Knowing that most of their audience was online, we created a digital campaign based around key opinion leaders (aka influencers in their field) providing "tips and tricks of the trade" through a series of educational videos positioned as a "Reference Guide", which we then promoted on Facebook and LinkedIn through a series of video, carousel and Instant Experience ads. These ads then drove viewers to the website to watch more videos and explore all of the 3M's various offerings.