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the butcher's tale

role: concept + name, creative director, designer
agency: SPOT
illustration: tara sullivan
copy: erik olson & jonathan alstad


When Kaskaid Hospitality took over the old Butcher and the Boar space in downtown Minneapolis after the pandemic, they were looking to relaunch the brand with a new name and look. Honoring the past while looking to the future, The Butcher's Tale was born and a new chapter in the storybook opened again in May 2021.

BT Website copy.jpg
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