the butcher's tale
role: concept + name, creative director, designer
illustration: tara sullivan
copy: erik olson & jonathan alstad
When Kaskaid Hospitality took over the old Butcher and the Boar space in downtown Minneapolis after the pandemic, they were looking to relaunch the brand with a new name and look. Honoring the past while looking to the future, The Butcher's Tale was born and a new chapter in the storybook opened again in May 2021.