With the announcement of the new 3M™ Littmann® Stethoscope product and overall category introduction, the Littmann Stethoscopes team needed to make a splash. Working quickly to reach an accelerated timeline (launching 67% faster than average), we created a blend of tried-and-true tactics such as Facebook Carousel and Instant Experiences in addition to new endemic media channels like TED Health podcast sponsorships—all in the middle of a global pandemic. Supporting the Littmann team to strategize, concept, direct and execute on a fully integrated advertising campaign, we were able to increase sales growth by 33% in the electronic stethoscope category YOY Q4 reaching a record-high 492K owned/organic impressions and a 307% increase in total impressions.