3m™ littmann® stethoscopes
role: creative director, design
digital strategy: josh braaten
copy: erik olson & jonathan alstad
video editing/animation: helen teague & justin bundy
design: breanna vick, kelley stafne & jordan rohweder
From announcing fun new stethoscope styles to reinforcing the strength and positioning of existing 3M Littmann models, we continues to drive results while evolving a well-respected brand in the healthcare industry. We outlined a digital strategy that would better support audience segmentation and allow us to serve up fun, creative content that reflects the diverse personalities of established and emerging healthcare practitioners. Additionally, we introduced innovative new marketing tactics such as Facebook Instant Experiences, Instagram Story Poll Ads and influencer marketing to the brand and its audience.